The mission and purpose of the Rise Up campaign is to educate and ignite hope within our audience by highlighting individual’s stories of overcoming different adversities as a result of the COVID-19 pandemic. Our logo embodies this purpose.
The symbolism behind the logo:
Upward Arrow
This symbolizes reaching your goals and achieving your targets
Strength and perseverance: This stands as not only a symbol of physical strength but also an emblem of psychological prowess, courage, concentration, and a sharp mind
Wearing an arrowhead around your neck is a symbol of protection and strength, acting as an icon of courage and protection from illness and negative energy
Color Yellow
Yellow is a color associated with the sun. It symbolizes optimism, energy, joy, happiness and friendship
Leading Lines
The lines that come together to form the arrow are representative of our journey and path. We all come from different walks of life but as we endeavor our journeys together we can reach great heights
Our content exemplifies how individuals turned hardship into hope in creative ways that pull at the heart strings of our audience and teaches them powerful life lessons. No matter how this pandemic has affected you, together, we can Rise Up.
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